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August 20, 2008 | History

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Robert D. Buzzell

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1933

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Product profitability measurement and merchandising decisions.

by Robert D. Buzzell First published in 1965 — 3 editions

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Marketing

by Robert D. Buzzell First published in 1972 — 2 editions

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Marketing in an electronic age

by Vincent P. Barabba and Robert D. Buzzell First published in 1985 — 2 editions
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Is vertical integration a profitable strategy?

by Robert D. Buzzell First published in 1982 — 1 edition

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PIMS research bibliography: a listing of articles, books and other publications based on the PIMS data base

by Robert D. Buzzell First published in 1987 — 1 edition

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Are there "natural" market structures?

by Robert D. Buzzell First published in 1979 — 1 edition

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The rediscovery of marketing

by Robert D. Buzzell First published in 1986 — 1 edition

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Automobile advertising expenditures and sales during the 1970 GM strike

by Robert D. Buzzell First published in 1971 — 1 edition

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A basic bibliography on mathematical methods in marketing.

by Robert D. Buzzell First published in 1962 — 1 edition

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Channel partnerships: a new approach to streamlining distribution

by Robert D. Buzzell First published in 1994 — 1 edition

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How can research contribute to improved "marketing" in non-business organizations?

by Robert D. Buzzell First published in 1970 — 1 edition

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Industrial marketing costs: an analysis of variations in manufacturers' marketing expenditures

by Robert D. Buzzell First published in 1976 — 1 edition

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Marketing costs in industrial businesses: a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share

by Robert D. Buzzell First published in 1976 — 1 edition

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Marketing and economic performance: meaning and measurement

by Robert D. Buzzell First published in 1972 — 1 edition

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Marketing and marketing education: partners or parasites?

by Robert D. Buzzell First published in 1972 — 1 edition

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Market Research Information Systems

by Robert D. Buzzell First published in 1969 — 1 edition

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Mathematical models and marketing management

by Robert D. Buzzell First published in 1964 — 1 edition

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The PIMS principles: linking strategy to performance

by Robert D. Buzzell First published in 1987 — 1 edition
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Product innovation in food processing, 1954-1964

by Robert D. Buzzell First published in 1967 — 1 edition
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role of advertising in the marketing mix

by Robert D. Buzzell First published in 1971 — 1 edition

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ID Numbers

OLID: OL1069159A

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Created April 1, 2008
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August 20, 2008	Edited by an anonymous user	fix author name
April 1, 2008	Created by an anonymous user	initial import