An edition of Principles of marketing (1980)

Principles of marketing

5th ed.

by , , , , , and

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Cover of: Principles of marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts, Philip Kotler
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  • ★★★★ ★ 4.6 (19 ratings) ·
  • 717 Want to read
  • 65 Currently reading
  • 36 Have read
Notes

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Last edited by angie72276
April 29, 2025 | History
Edit
An edition of Principles of marketing (1980)

Principles of marketing

5th ed.

by , , , , , and

  • ★★★★ ★ 4.6 (19 ratings) ·
  • 717 Want to read
  • 65 Currently reading
  • 36 Have read

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Publish Date
Publisher
Prentice Hall
Language
English
Pages
711

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Previews available in: English

Subjects

Management, Marketing, open_syllabus_project, Strategisch management, Marketingmanagement, Textbooks, Manuels d'enseignement superieur, Gestion, Marketing, management, Hf5415 .k636 2004, 658.8, 0 Gesamtdarstellung, Marknadsföring, Marketingpolitik, Literary collections

Showing 11 featured editions. View all 77 editions?

Edition Availability
Cover of: Principles of Marketing
Principles of Marketing
Jan 09, 2015, Pearson
hardcover in English
Cover of: Principles of Marketing
Principles of Marketing
2013, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of marketing
Principles of marketing
2004, Prentice Hall
in English - 10th ed.
Cover of: Principles of marketing
Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th ed.
Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th annotated instructor's ed.
Cover of: Principles of marketing
Principles of marketing
1989, Prentice Hall
in English - 4th ed., annotated instructor's ed. / George Franke.
Cover of: Principles of marketing
Principles of marketing
1986, Prentice-Hall
in English - 3rd ed.
Cover of: Principles of marketing
Principles of marketing
1983, Prentice-Hall Canada
in English - Canadian ed. --

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Englewood Cliffs, N.J
Series
The Prentice Hall series in marketing, Prentice-Hall series in marketing.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .K636 1991, HF5415.K636 1991

The Physical Object

Pagination
xxiii, 711 p. :
Number of pages
711

Edition Identifiers

Open Library
OL1867077M
ISBN 10
0136912478
LCCN
90025245
LibraryThing
11689
Goodreads
6679185

Work Identifiers

Work ID
OL1807517W

Source records

Better World Books record
Library of Congress MARC record

Community Reviews (1)

Enjoyability 1 Exciting 100% Difficulty 1 Intermediate 100% Style 1 Technical 100%

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History

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April 29, 2025 Edited by angie72276 description
January 3, 2024 Edited by bitnapper Merge works
December 19, 2023 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
December 9, 2009 Created by WorkBot add works page