An edition of Contemporary advertising
(1993)
Contemporary advertising
7th ed.
by William F. Arens, Michael F. Weigold, Christian Arens, and Bovee
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Book Details
Edition Notes
Includes bibliographical references and indexes.
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The Physical Object
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First Sentence
"As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day."
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| November 22, 2024 | Edited by laurenbr1 | deleted stray "arens" |
| June 29, 2021 | Edited by ImportBot | import existing book |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 30, 2019 | Edited by MARC Bot | associate edition with work OL1832244W |
| December 9, 2009 | Created by WorkBot | add works page |