Marketing Management Ipe with Consumer Behaviour

a European Perspective

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Last edited by bitnapper
January 2, 2024 | History

Marketing Management Ipe with Consumer Behaviour

a European Perspective

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers.

Publish Date
Language
English

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Edition Availability
Cover of: Marketing Management Ipe with Consumer Behaviour
Marketing Management Ipe with Consumer Behaviour: a European Perspective
2002-07-25, Pearson Education, Limited
in English

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Book Details


The Physical Object

Weight
2.750

Edition Identifiers

Open Library
OL40335291M
ISBN 13
9780877788300

Work Identifiers

Work ID
OL29339232W

Source records

Better World Books record

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Download catalog record: RDF / JSON
January 2, 2024 Edited by bitnapper merge authors
January 2, 2024 Edited by Marla Added coauthors
November 17, 2022 Created by ImportBot import new book