An edition of Customer Intimacy
(1996)
Customer Intimacy
Pick Your Partners, Shape Your Culture, Win Together
by Fred Wiersema
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Customer Intimacy reveals why the most successful businesses are those that build close win-win relationships with their customers - not just strong working relationships, not just good business relationships, but customer-intimate relationships.
Customer-intimate companies earn their customers' confidence and parlay that confidence into new ways to further productivity and create greater levels of success. As suppliers and customers learn to work together, building confidence as they grow, the line of distinction between them grows blurry, as if the two were different aspects of a single organization, jointly pursuing mutual success.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
2003, Profile Books Limited
in English
1861976143 9781861976147
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2
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
January 1998, National Book Network
Paperback
in English
1888232420 9781888232424
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3
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4
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
1997, HarperCollins Publishers Limited, HarperCollins Business
in English
0002558211 9780002558211
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5
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
June 1996, Knowledge Exchange
Hardcover
in English
1888232005 9781888232004
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6
Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success
May 1996, Knowledge Exchange
Audio cassette
in English
1888232013 9781888232011
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| August 1, 2024 | Edited by MARC Bot | import existing book |
| December 13, 2019 | Edited by ImportBot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |