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Last edited by bitnapper
June 8, 2024 | History
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James C. Makens

James C. Makens, Ph.D., is actively involved with the travel industry. He has conducted executive training for the Sheraton Corporation, Regent International Hotels, Taiwan Hotel Association, and Travelodge of Australia. He has also conducted marketing seminars for tourism ministries or travel associations in Australia, New Zealand, Canada, Indonesia, Singapore, Malaysia, and many nations of Latin America. Dr. Makens serves as a consultant and has written marketing plans for travel industry companies and tourism promotion boards. Other books he has authored or co-authored include The Travel Industry and the Hotel Sales and Marketing Planbook. His professional articles have appeared in the Cornell Hotel and Restaurant Administration Quarterly, Journal of Travel Research, Journal of Marketing, Journal of Marketing Research, and Journal of Applied Psychology.

Dr. Makens earned an M.S., an M.B.A., and a Ph.D. from Michigan State University. He holds a B.S. from Colorado State University. He served as associate dean in the School of Travel Industry Management of the University of Hawaii. He was also an associate dean of INCAE, an affiliate of the Harvard Business School in Central America. Dr. Makens recently retired from the faculty at The Babcock Graduate School of Management at Wake Forest University.

Source: About the Author

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27 works Add another?

  • Cover of: REVEL for Marketing for Hospitality and Tourism -- Combo Access Card

    First published in 2020 — 1 edition
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  • Cover of: PowerPoint Presentation for Marketing for Hospitality and Tourism, Global Edition

    First published in 2021 — 1 edition
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  • Cover of: OneKey Blackboard, Student Access Kit, Marketing for Hospitality and Tourism

    First published in 2005 — 1 edition
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  • Cover of: The Travel Industry, 3rd Edition
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    First published in 1997 — 1 edition
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  • Cover of: REVEL Access Card for Marketing for Hospitality and Tourism, Global Edition

    First published in 2021 — 1 edition
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  • Cover of: REVEL Instant Access for Marketing for Hospitality and Tourism, Global Edition

    First published in 2021 — 1 edition
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  • Cover of: Marketing for Hospitality and Tourism, EBook, Global Edition

    First published in 2021 — 1 edition
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Photo of James C. Makens

Subjects

Marketing, Tourism, Business & economics -> business -> industries, Canoes and canoeing, Guidebooks, Hospitality industry, Hospitality, travel & tourism, Management, Toeristenindustrie, Tourisme, Accueil (Tourisme), Gestion, Home economics, Hospitalidade, Hospitality & Tourism, Hospitality, Travel & Tourism, Hostelería, Hotéis, Hôtels, Lehrbuch, Marketing turístico, Marketing, management, Mercadotecnia, Mexico, Overheidsbeleid

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United States

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Philip Kotler

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Alternative names

  • James Makens
  • Makens, Ph.D., James
  • James Makens Ph.D

History

Download catalog record: RDF / JSON
June 8, 2024 Edited by bitnapper merge authors
June 4, 2024 Edited by Marla Added bio and VIAF ID
June 4, 2024 Edited by Marla Added new photo
September 13, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import