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Last edited by bitnapper
June 8, 2024 | History
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James C. Makens

James C. Makens, Ph.D., is actively involved with the travel industry. He has conducted executive training for the Sheraton Corporation, Regent International Hotels, Taiwan Hotel Association, and Travelodge of Australia. He has also conducted marketing seminars for tourism ministries or travel associations in Australia, New Zealand, Canada, Indonesia, Singapore, Malaysia, and many nations of Latin America. Dr. Makens serves as a consultant and has written marketing plans for travel industry companies and tourism promotion boards. Other books he has authored or co-authored include The Travel Industry and the Hotel Sales and Marketing Planbook. His professional articles have appeared in the Cornell Hotel and Restaurant Administration Quarterly, Journal of Travel Research, Journal of Marketing, Journal of Marketing Research, and Journal of Applied Psychology.

Dr. Makens earned an M.S., an M.B.A., and a Ph.D. from Michigan State University. He holds a B.S. from Colorado State University. He served as associate dean in the School of Travel Industry Management of the University of Hawaii. He was also an associate dean of INCAE, an affiliate of the Harvard Business School in Central America. Dr. Makens recently retired from the faculty at The Babcock Graduate School of Management at Wake Forest University.

Source: About the Author

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  • Cover of: Marketing for hospitality and tourism
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    Cover of edition marketingforhosp0000kotl Cover of edition marketingforhosp0000kotl_x3v5 Cover of edition marketingforhosp00kotl Cover of edition marketingforhosp0000kotl_v3x0 First published in 1996 — 11 editions
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  • Cover of: Marketing for Hospitality and Tourism
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    First published in 2009 — 6 editions
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  • Cover of: The 12 day marketing plan: construct a marketing programme that really works- in less than two weeks.
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    Cover of edition marketingplanwor00make First published in 1989 — 2 editions
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  • Cover of: hotel sales and marketing plan book.

    First published in 1990 — 2 editions
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  • Cover of: The marketing plan workbook
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    First published in 1985 — 2 editions
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  • Cover of: Makens' guide to U.S. canoe trails
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    First published in 1971 — 2 editions
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  • Cover of: The Marketing Plan Workbook

    First published in 1988 — 1 edition
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  • Cover of: Instructor's Guide : The Travel Industry (2nd Ed.)

    First published in 1989 — 1 edition
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  • Cover of: Marketing for Hospitality and Tourism

    First published in 2017 — 1 edition
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  • Cover of: Marketing for Hospitality and Tourism, Global Edition

    First published in 2021 — 1 edition
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  • Cover of: Marketing for Hospitality and Tourism

    First published in 2020 — 1 edition
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  • Cover of: Instructor's Manual with Case Guide for Marketing for Hospitality and Tourism

    First published in 2006 — 1 edition
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  • Cover of: Travel Industry, Instructor's Manual

    First published in 1997 — 1 edition
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  • Cover of: Instructor's Manual with Case Guide and Test Item File: Marketing for Hospitality and Tourism

    First published in 2003 — 1 edition
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  • Cover of: Marketing turístico

    First published in 2018 — 1 edition
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  • Cover of: Canoe trails directory
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    First published in 1979 — 1 edition
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  • Cover of: plan de marketing: como realizarlo en la empresa

    First published in 1990 — 1 edition
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  • Cover of: Makens' guide to Mexican train travel.

    First published in 1972 — 1 edition
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  • Cover of: Marketing for Hospitality and Tourism (Subscription)

    First published in 2013 — 1 edition
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  • Cover of: Revel for Marketing for Hospitality and Tourism -- Access Card

    First published in 2020 — 1 edition
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Photo of James C. Makens

Subjects

Marketing, Tourism, Business & economics -> business -> industries, Canoes and canoeing, Guidebooks, Hospitality industry, Hospitality, travel & tourism, Management, Toeristenindustrie, Tourisme, Accueil (Tourisme), Gestion, Home economics, Hospitalidade, Hospitality & Tourism, Hospitality, Travel & Tourism, Hostelería, Hotéis, Hôtels, Lehrbuch, Marketing turístico, Marketing, management, Mercadotecnia, Mexico, Overheidsbeleid

Places

United States

People

Philip Kotler

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Alternative names

  • James Makens
  • Makens, Ph.D., James
  • James Makens Ph.D

History

Download catalog record: RDF / JSON
June 8, 2024 Edited by bitnapper merge authors
June 4, 2024 Edited by Marla Added bio and VIAF ID
June 4, 2024 Edited by Marla Added new photo
September 13, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import