Christine Moorman

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Competitive responses to external market information flows: the case of the nutrition labeling and Education Act

by Christine Moorman First published in 1997 — 3 editions

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paradox of low quality and high use: how researcher trust impacts market research outcomes

by Christine Moorman First published in 1995 — 3 editions

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Relationships between providers and users of market research: the role of personal trust

by Christine Moorman First published in 1993 — 3 editions

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Walking the tightrope: improvisation and information use in new product development

by Christine Moorman First published in 1995 — 2 editions

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Strategic Market Management 11E

by Christine Moorman First published in 2021 — 1 edition

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Strategic Market Management

by David A. Aaker and Christine Moorman First published in 2023 — 1 edition

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Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization

by Robert W. Palmatier, Christine Moorman, and Ju-Yeon Lee First published in 2019 — 1 edition

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Assessing marketing strategy performance

by Christine Moorman First published in 2004 — 1 edition
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Customer Data and Privacy: the Insights You Need from Harvard Business Review

by Harvard Business Review Harvard Business..., Timothy Morey, Andrew Burt, Christine Moorman, and Thomas C. Redman First published in 2020 — 1 edition

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OLID: OL4670416A

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Created September 14, 2008
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September 14, 2008

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Christine Moorman

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