An edition of Principles of marketing (1980)

Principles of marketing

13th ed.

by , , , , , and

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Cover of: Principles of marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts, Philip Kotler
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Notes
  • ★★★★ ★ 4.5 (20 ratings)
  • 724 Want to read
  • 65 Currently reading
  • 36 Have read
Notes

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Last edited by MARC Bot
December 26, 2022 | History
Edit
An edition of Principles of marketing (1980)

Principles of marketing

13th ed.

by , , , , , and

  • ★★★★ ★ 4.5 (20 ratings)
  • 724 Want to read
  • 65 Currently reading
  • 36 Have read

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Publish Date
Publisher
Prentice Hall
Language
English

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Previews available in: English

Subjects

Management, Marketing, open_syllabus_project, Strategisch management, Marketingmanagement, Textbooks, Manuels d'enseignement superieur, Gestion, Marketing, management, Hf5415 .k636 2004, 658.8, 0 Gesamtdarstellung, Marknadsföring, Marketingpolitik, Literary collections

Showing 11 featured editions. View all 77 editions?

Edition Availability
Cover of: Principles of Marketing
Principles of Marketing
Jan 09, 2015, Pearson
hardcover in English
Cover of: Principles of Marketing
Principles of Marketing
2013, Pearson Education, Limited
in English
Cover of: Principles of marketing
Principles of marketing
2010, Prentice Hall
in English - 13th ed.
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Cover of: Principles of marketing
Principles of marketing
2004, Prentice Hall
in English - 10th ed.
Cover of: Principles of marketing
Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th annotated instructor's ed.
Cover of: Principles of marketing
Principles of marketing
1989, Prentice Hall
in English - 4th ed., annotated instructor's ed. / George Franke.
Cover of: Principles of marketing
Principles of marketing
1986, Prentice-Hall
in English - 3rd ed.
Cover of: Principles of marketing
Principles of marketing
1983, Prentice-Hall Canada
in English - Canadian ed. --

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
Upper Saddle River, NJ

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .K636 2010

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL22685027M
ISBN 10
0136079415
ISBN 13
9780136079415
LCCN
2008048626
OCLC/WorldCat
299067316
LibraryThing
11689
Goodreads
6138701

Work Identifiers

Work ID
OL1807517W

Source records

Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 26, 2022 Edited by MARC Bot import existing book
December 20, 2020 Edited by MARC Bot import existing book
September 6, 2020 Edited by ImportBot import existing book
May 15, 2020 Edited by CoverBot Added new cover
December 12, 2008 Created by ImportBot Imported from Library of Congress MARC record