An edition of Marketing management (1973)

Marketing management

10th ed., International ed.

by

  • ★★★★ 4.0 (31 ratings)
  • 1,180 Want to read
  • 108 Currently reading
  • 64 Have read
Marketing management
Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (31 ratings)
  • 1,180 Want to read
  • 108 Currently reading
  • 64 Have read
Notes

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Last edited by ImportBot
February 28, 2023 | History
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An edition of Marketing management (1973)

Marketing management

10th ed., International ed.

by

  • ★★★★ 4.0 (31 ratings)
  • 1,180 Want to read
  • 108 Currently reading
  • 64 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall International (UK), Pearson Education
Language
English

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Previews available in: English German French

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie, Commerce, Public Relations

Places

Canada

Showing 11 featured editions. View all 61 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall International (UK), Pearson Education
in English - 10th ed., International ed.
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing-Management
Marketing-Management: Analyse, Planung, Umsetzung und Steuerung
1992, C.E. Poeschel
in German - 7. Aufl.
Cover of: Marketing management
Marketing management
1990, Publi Union
in French - 6éme édition.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.

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Book Details

Edition Notes

"The millennium edition".

Previous ed.: 1996.

Includes index.

Published in
London
Series
Prentice Hall International series in marketing

Classifications

Dewey Decimal Class
658.8

The Physical Object

Pagination
1 v. (various pagings) :

Edition Identifiers

Open Library
OL22815438M
ISBN 10
0130156841
LibraryThing
6809
Amazon ID (ASIN)
Goodreads
2622515

Work Identifiers

Work ID
OL1807518W

Source records

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Better World Books record
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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
February 28, 2023 Edited by ImportBot import existing book
February 28, 2023 Edited by ImportBot import existing book
February 28, 2023 Edited by ImportBot import existing book
February 10, 2023 Edited by BWBImportBot Modified local IDs, amazon IDs, source records
January 3, 2009 Created by ImportBot Imported from Talis record