An edition of Principles of marketing
(1980)
Principles of marketing
by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, and Valerie Trifts
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“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
0130648531 9780130648532
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Principles of marketing
1991, Prentice Hall
in English
- 5th annotated instructor's ed.
0137216149 9780137216147
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Principles of marketing
1989, Prentice Hall
in English
- 4th ed., annotated instructor's ed. / George Franke.
0137061293 9780137061297
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Principles of marketing
1983, Prentice-Hall Canada
in English
- Canadian ed. --
013709311X 9780137093113
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- Created January 10, 2020
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| December 19, 2023 | Edited by ImportBot | import existing book |
| November 18, 2022 | Edited by ImportBot | import existing book |
| August 21, 2020 | Edited by ImportBot | import existing book |
| January 10, 2020 | Created by alghi4047 | Added new book. |