An edition of Marketing management (1973)

Marketing management

Millennium ed.

by

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Cover of: Marketing management by Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (31 ratings) ·
  • 1,176 Want to read
  • 108 Currently reading
  • 64 Have read
Notes

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Last edited by ImportBot
March 28, 2025 | History
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An edition of Marketing management (1973)

Marketing management

Millennium ed.

by

  • ★★★★ 4.0 (31 ratings) ·
  • 1,176 Want to read
  • 108 Currently reading
  • 64 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall
Language
English
Pages
718

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Previews available in: English German French

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie, Commerce, Public Relations

Places

Canada

Showing 11 featured editions. View all 61 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing-Management
Marketing-Management: Analyse, Planung, Umsetzung und Steuerung
1992, C.E. Poeschel
in German - 7. Aufl.
Cover of: Marketing management
Marketing management
1990, Publi Union
in French - 6éme édition.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Upper Saddle River, N.J
Series
The Prentice Hall international series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .K64 2000, HF5415.13.K64 1999

The Physical Object

Pagination
xxxii, 718, [32] p. :
Number of pages
718

Edition Identifiers

Open Library
OL388754M
ISBN 10
0130122173
LCCN
98052099
OCLC/WorldCat
40489129
LibraryThing
6809
Goodreads
1504097

Work Identifiers

Work ID
OL1807518W

Source records

Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Internet Archive item record
Library of Congress MARC record
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marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 28, 2025 Edited by ImportBot Redacting ocaids
November 14, 2023 Edited by MARC Bot import existing book
November 18, 2022 Edited by ImportBot import existing book
August 17, 2021 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record