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Last edited by Tom Morris

October 10, 2022 | History

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Yoram Wind

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Convergence marketing: strategies for reaching the new hybrid consumer

by Yoram Wind and Vijay Mahajan First published in 2001 — 5 editions

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Competing in a Flat World: Building Enterprises for a Borderless World

by Victor K. Fung, William K. Fung, and Yoram Wind First published in 2007 — 5 editions

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Applied Conjoint Analysis

by Vithala R. Rao, Paul C. Green, and Yoram Wind First published in 2014 — 4 editions

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Driving change: how the best companies are preparing for the 21st century

by Yoram Wind and Jeremy Main First published in 1998 — 3 editions
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Beyond Advertising: Creating Value Through All Customer Touchpoints

by Yoram Wind and Catharine Findiesen Hays First published in 2016 — 3 editions

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Digital Marketing

by Vijay Mahajan and Yoram Wind First published in 2002 — 3 editions

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New-product diffusion models

by Vijay Mahajan, Eitan Muller, and Yoram Wind First published in 2000 — 3 editions

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Behavioral models for market analysis: foundations for marketing action

by Francesco M. Nicosia and Yoram Wind First published in 1977 — 3 editions
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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

by Yoram Wind, Colin Crook, and Robert Gunther First published in 2004 — 3 editions

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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (Wharton School Publishing Paperbacks)

by Yoram Wind and Colin Cook First published in 2006 — 3 editions

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Making Better Sense: How Your Mental Models Define Your World

by Yoram Wind and Colin Crook First published in 2010 — 2 editions

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Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

by Yoram Wind and Nitin Rakesh First published in 2020 — 2 editions

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New Product Forecasting

by Yoram Wind First published in 1981 — 2 editions

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Customerization: the next revolution in mass customization

by Yoram Wind First published in 2000 — 2 editions

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Digital marketing: global strategies from the world's leading experts

by Yoram Wind First published in 2001 — 1 edition

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Industrial buying behavior: source loyalty in the purchase of industrial components.

by Yoram Wind First published in 1967 — 1 edition

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Marketing performance: a conceptual framework

by Yoram Wind First published in 1968 — 1 edition

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Product policy: concepts, methods, and strategy

by Yoram Wind First published in 1982 — 1 edition
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Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing)

by Yoram Wind, Paul E. Green, and Green, Paul E., Jr. First published in 2005 — 1 edition

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Marketing Research and Modeling : Progress and Prospects: A Tribute to Paul E. Green

by Yoram Wind and Paul E. Green First published in 2013 — 1 edition

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ID Numbers

OLID: OL399478A

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Alternative names

Yoram J. Wind
Yoram (Jerry) Wind
Yoram Jerry Wind
Jerry Wind

History

Created April 1, 2008
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October 10, 2022	Edited by Tom Morris	merge authors
October 10, 2022	Edited by Tom Morris	merge authors
September 2, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import