Vithala R. Rao

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Applied Conjoint Analysis

by Vithala R. Rao, Paul C. Green, and Yoram Wind First published in 2014 — 4 editions

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Handbook of pricing research in marketing

by Vithala R. Rao First published in 2009 — 3 editions

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Advanced Introduction to Pricing Strategy and Analytics

by Vithala R. Rao First published in 2023 — 2 editions

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Blow-in crd A3045pk

by Vithala R. Rao First published in 1998 — 1 edition

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Measurement and use of market response functions for allocating marketing resources

by Vithala R. Rao First published in 1986 — 1 edition

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Methods for Causal Inference in Marketing

by Zezhen (Dawn) He and Vithala R. Rao First published in 2024 — 1 edition

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Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105)

by Vithala R. Rao and Darius J. Sabavala First published in 1986 — 1 edition

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An application of the multivariate probit model for market segmentation and product design

by Vithala R. Rao First published in 1977 — 1 edition
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Advances in Marketing Science Methods and Models

by Vithala R. Rao First published in 1984 — 1 edition

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Analysis for strategic marketing

by Vithala R. Rao First published in 1998 — 1 edition
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Measurement and use of market response functions for allocating market resources

by Vithala R. Rao First published in 1986 — 1 edition

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The new science of marketing: state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

by Vithala R. Rao First published in 1995 — 1 edition
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Sales forecasting methods: a survey of recent developments

by Vithala R. Rao First published in 1978 — 1 edition

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Selecting, evaluating and updating prospects in direct mail marketing

by Vithala R. Rao First published in 1994 — 1 edition

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OLID: OL355991A

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Created April 1, 2008
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September 1, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

Vithala R. Rao

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