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Darius J. Sabavala

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An investigation of the beta binomial and related models: applications to brand switching and media exposure

by Darius J. Sabavala First published in 1977 — 1 edition

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Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105)

by Vithala R. Rao and Darius J. Sabavala First published in 1986 — 1 edition

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Monitoring short-run changes in purchasing behaviour

by Darius J. Sabavala First published in 1991 — 1 edition

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Television show loyalty: a beta binomial model using recall data

by Darius J. Sabavala First published in 1976 — 1 edition

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A non-stationary model of binary choice

by Darius J. Sabavala First published in 1978 — 1 edition

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OLID: OL4251858A

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Created April 30, 2008
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